88% of B2C firms currently use e-mail marketing*,
this means that it has never been more important to ensure that
your email newsletter carries a message that your members,
customers and most importantly prospects want to open when it lands
in their inbox.
Using an integrated solution you can utilise the news, events
and marketing messages already set up within your website to form
the content of your newsletter, and drive traffic back to your
website as a result...
Integrating your newsletter into your website has never made
more sense. With your website containing the most up to date news,
events and marketing information that your organisation has to
offer it is the perfect place to start when creating you newsletter
5 Helix tips for Newsletter content:
- Make it snappy - Newsletter content should be a teaser to lead
people to your website, give them a taste of more to come.
- Link, link, link - Creating links is good for driving visitors
to the pages in your website that you want to promote, perhaps an
- Don't overdo the graphics - Remember that no-one will see these
unless they 'Click here to download pictures' make your space
- Make it current - Don't get consigned to 'junk' because your
content is boring or old news, engage your readers with up to the
- Inform - Give your Newsletters something they cant get anywhere
else, and make them want to keep reading.
How Helix can help
Helix have developed a Email Marketing package that can easily
be added to your website. The package can handle the creation of
Newsletters and Emails within the Umbraco administration system and
automatically distribute the finished Newsletter to your clients
We use a 3rd party email marketing provider for the
distribution of the emails to your mailing list. This is a cost
effective and reliable method of handling Email Marketing and
includes many reporting and management features, all without the
need to build a custom solution. Ongoing use and management of
Email Newsletter mailings will be by the client utilising the
control panel provided by the 3rd party Email Marketing
Helix will add a Newsletter subscription component to the
current site in order to collect new subscribers. These will
automatically be added to your mailing list.
Helix will create a compatible Newsletter template. This
template will provide the framework for the client provided
content. Care will be taken to ensure the template design meets
current guidelines to ensure the widest compatibility with Email
clients used by subscribers.
Helix will migrate client subscriber information to the
3rd party service in order to create the initial mailing
lists to be used for the Newsletter distribution.
Case study 1 - SMF
Sainsburys Management Fellows (SMF) have an extranet site within
their website for the membership and wanted to be able to
communicate key information and events from the site to their
members via email.
Helix set up the integrated email newsletter package within the
SMF website, and the members now receive a monthly email newsletter
containing important dates and news items. The newsletters are also
published to the website for non members information. SMF are able
to manage the Newsletter themselves with the backup of the Helix
To find out more about the SMF website click here
Case Study 2 - CIWEM
CIWEM have an integrated jobs directory on their website,
developed by Helix. They asked us to create a newsletter to email
out the current jobs to their members on a regular basis.
Helix has integrated the email newsletter package into the CIWEM
website, CIWEM are now able to manage their own Jobs newsletter to
include upto date information from the jobs directory on the
website and distribute it to their members on a monthly basis.
To find out more about the CIWEM website click here