Sainsbury's Management Fellows Case Study
The mission of SMF is
To raise awareness of engineers as leaders amongst major
corporations and policy makers and to raise awareness of the SMF as
a leadership resource
To establish SMFs as opinion leaders in UK business and management,
technology and innovation
To encourage entrepreneurial activities inside established
companies and the creation of new companies
To encourage the development of young engineers into business
To provide support to enable the continuing professional
development of the membership
The Initial Problem
The SMF current website, provided information to 3 primary
audiences public, members and recruitment agencies. The information
made available was managed by SMF with the content updates being
carried out by a 3rd party service provider.
Access to the members area requires login with username and
The SMF steering committee recognised an opportunity to provide
additional features to the site and wanted to build an active
online community which could encourage the exchange of
information,ideas and opportunities between members.
How the Helix Team Helped
Working closely with SMF, Helix designed and built a new website
with both public and extranet managed content.
The public site is includes the following features: Latest Blog
postings, Newsletters, Photo Slide show, SMF of the Week, Press
Articles, Additional site sections, RSS feeds, Events.
The Extranet is accessed via a login and provides members with
additional information and functionality to maintain their own
profiles as well as being able to contribute to a number of
collaborative features for sharing information and building a
active online community.
The website was developed using the Umbraco CMS solution. Much of
functionality is either part of the CMS or was easily added using
existing components or by developing extensions to the CMS.
Since the SMF website went live 2011 in it has become a
successful central communication point for its 280 plus members.
The public site has developed into a popular way for members to
share news and opinion with the blog regularly featuring guest
Helix have a working support contract with SMF to maintain and
update the website, keeping it fresh and current for their