When we are designing our website and gathering
together all the marketing messages and Company information that
needs to be included on the site, it is very easy to neglect one of
our most valuable assets - our proprietary resources and
There will be certain intelligence that only you can supply, and
if you can inform visitors that it is available on your website
then your traffic will increase.
Examples of proprietary resource are:
- Product Intelligence
- Technical Standards
- Financial Information
- Research & Development
- Manufacturing Information
It is usual to want to retain control over this hard earned
resource, and it is common for there to be a level of
confidentiality given to a document or information by the
organisation, meaning that they wish to limit who can view it or
know about its contents
How Helix can Help
- Document Library: Helix can integrate your valuable resources
within your website creating a document and image library.
The library will be organised into folders, to group documents in
logical locations that relate to page content.
- Confidentiality: The Umbraco CMS has powerful members
management features included within the standard installation.
These features cater for the typical functions of Member
registration, Login, Password recovery, Password change and
restricted access to web pages and documents.
A site administrator can designate selected pages and folders of
the site as members only and restrict access to members of a
Members accounts can be created in the member's management section
of the site and each member can be assign to one or more
Proprietary resource case study:
A great example of an organisation using their proprietary
resource to boost their website success is The Institution of
Gas Engineers and Managers (IGEM).
IGEM have a section on their website where Gas Industry
Technical Standards can be purchased. These standards are specific
to the Gas Industry and only available through IGEM. By making the
standards available IGEM are driving visitors to their website.
Once visitors have accessed the Technical Standards site, IGEM can
encourage them to move around their site by adding useful links,
news items and events.
Find out more about the IGEM