SMF Blog Roll Case Study
Sharing business career experience is key to Sainsbury
Management Fellows who champion. the benefits of a combined
business and engineering education.
They approached Helix to add a blog to their website where both
SMF members and distinguised guest bloggers from the engineering
and business communities could write inspirational blogs to share
with the SMF community.
How the Helix Team Helped
Helix created a Blog roll that features in both the main website
navigation and in a 'blog spot' on the home page.
We created a Blog gallery which enables visitors to the
SMF site to view a snippet of the most recent blogs which they can
click to open and read the full entry. There is also a blog roll
listing all the blogs by title, making them searchable by
Sainsbury Management Feloows have been delighted withe the
response to the blog, and have attracted some distinguished guset
bloggers to the site. The blog encourages chartered engineers
looking to make the move into general management by giving them
unique insight from SMF Fellows' experiences,